eBay To Use More User Generated Video, Amazon.com and Others Need To Follow Suit

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Thanks to Rod Bacon over at Media Publisher for giving me the heads up about eBay making an announcement last week about their planned use for expanding user-generated video functionality on their website. In conjunction with an announcement by Onstream Media, eBay sellers now have the ability to easily place their own embedded videos in any listing on every category of eBay. Options include a "Show and Tell" feature which is a talking image gallery for use on all eBay listings and an "About Me" video feature which enables sellers to create a short, :30 to :60 second spot about themselves which eBay hopes will further establish trust and credibility. In addition, eBay is also running some user-generated video submission contests tying into the Transformers movie premiere in July.

I always felt sites like eBay, Monster.com, Amazon.com and others are behind the curve when it comes to video. Why can’t I see a video of an item on eBay instead of just a picture? Why can’t I see a video resume on Monster.com instead of reading a word document? (Only Monster’s India website has the option, announced two days ago) And why doesn’t Amazon.com allow companies to upload videos of the product they are selling, so we can see how it actually works before we buy it.

As much as we talk about video having mass-market adoption, some of the biggest sites on the web, that generate the most revenue, hardly use video at all.

  • I think that the reluctance of having videos on auction and other commerce related sites was not so much cost as it was the fear of the quality of home-made video.
    The fear was that the quality would degrade the branding of the host site, introduce risk of inappropriate content, and add risk for copyright infringement.
    For example, lets say that I have a set of KRK Pro Studio monitors for sale on eBay for $1000. Great. Now lets say my video demo is of the speakers playing an entire track from the Bad Brains new album, recorded via Shure SM-81 microphones from the speakers and re-encoded back.
    Well yes- I put a video demoing my eBay item, but I’ve also just stolen a song from a new album and put it online without a royalty payment to the Bad Brains.
    The problems can get worse from there… policing video is a tough business even for those who claim they are experts (aka YouTube).
    So it will be interesting to see what happens with home-made video as it integrates with commerce sites… boom, bust, or CB radio?
    -Steve

  • There is this little company out on the web that has been around for 4 weeks Called spynbuy. Even though not a lot of people know of them, they claim to be the first video classified in the world. Apparently from a blog they are launching eshops which are full scale os commerce stores. The site has awesome video PHP ability to edit personal home pages and more. The company is very interesting. I already sold a few items on the system. Oh yah did I forget – it is for free! Even better.

  • I was one of the first on spynbuy and sold my stove on spynbuy after I linked from Craigs list.
    It’s pretty new but free.

  • The Business Of Online Video: eBay To Use More User Generated Video, Amazon.com and Others Need To Follow Suit

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