Bloggers Need To Cover More Than Just YouTube And UGC Companies

With all that is going on in the online video world today, why is it that most of the blogs and news sites only seem to focus on YouTube or user generated content topics? This week is typical of most. Over the past four days, I have read about 450 posts from 54 sites that I have in my RSS reader. Of those 450, nearly 60% of them are about YouTube, user generated content, video and social networking sites and topics all pertaining to user generated content in some form.

What about all of the other exciting subjects pertaining to the online video world? Why aren’t more bloggers talking about video in other markets like the enterprise, broadcast, mobile and education markets? Or what about the infrastructure side of the business. Servers, encoders, formats and tools. Yes, some cover these subjects but literally just a handful. If user generated content sites did not exist, I really wonder if a lot of these bloggers and news sites would have anything to talk about?

Am I the only one who is tired of reading a few dozen stories a day about YouTube and other UGC sites that to date, have shown no successful business models? Yes, I understand the role UGC will play in our industry and I understand the excitement around these tools that enable anyone to get video online. But our industry has been around for the past 14 years now and user generated sites have been around for only a few. There was an entire industry and business before the UGC sites were even around, but you wouldn’t know of it the way many of these sites only talk about YouTube.

  • Amen. Today the BBC, the largest broadcaster in the world, launched its online video service to 26 million UK license holders (potential users). BBC’s iPlayer is, by many accounts, the most comprehensive offering ever made online by a broadcaster (the BBC has called it “the biggest change in the way viewers watch television in 40 years”). Yet – to your point – it has received scant coverage in the U.S. tv and video blogs. Is the latest widget on Facebook really that much more important than something like the BBC launch?

  • KSL

    I agree. UGC is one segment that might reach into B2B or B2C to some degree but there is so much more to talk about. The fact that Dell decided StudioDell was a value add is interesting…it leans toward the “show me” factor being big in retail sales; which isn’t a surprise to anyone. The surprise is how long its taking so many to recognize that video as a communication exchange is a more natural, more effective, more rich a medium than anything we have available short of being face to face. Online video is maturing but to most it hasn’t even begun to realize its own potential in “New Media” yet.
    I’d like to talk about the barriers: why don’t more professionals want to communicate their message in video? Those that are willing to speak to rooms full of people, still do not engaged video as tool. So many people are willing write, get published, share opinions and business initiatives in print but shy a way from video. Why? Are we shy? Or vain? Or still not convinced that the medium is effective?
    I’d also like to talk about the reusablity factor: is video content for television (15 – 30 second ads) reusable online as is, or is the online veiwership different enough to require unique content? Who decides?

  • You should come check out News Videographer, http://newsvideographer.com/.

  • I couldn’t agree more (nudge nudge).
    Jon