At the Streaming Media East show on Wednesday May 21st, Joe Mandese, Editor In Chief at MediaPost will be leading a session entitled "Ad Networks Vs. Branded Video Sites". In the increasingly disaggregated world of online video, who will win share of video advertising budgets?
Branded sites like YouTube, Heavy, Daily Motion (etc.), or the burgeoning market of advertising network players. Buyers and sellers face off on the impact of branding vs. audience reach and the implications for media planning, advertising budgets, and CPMs.
Confirmed speakers include:
- Moderator: Joe Mandese, Editor In Chief, MediaPost
- Fred McIntyre, SVP, AOL Video
- Aleck Schleider, VP, Marketing, Advertising.com
- John Lumpkin, SVP, Sales Strategy and Partnerships, Heavy.com
- Garrett Albanese, Media Supervisor, Carat
Have a topic or question for any of the speakers you want to see
addressed? Submit it in the comments section and we’ll add it to the
Q&A portion of the session.
Registration is still open
and you can see all the various pricing packages, including a one-day
ticket on our website. Six years since we took over the
StreamingMedia.com business and we’ve still managed to keep the
conference very affordable for everyone to attend. A full two-day
conference ticket is only $895.