As of now, I only have one speaking spot left for the Streaming Media East show, for a moderator on a panel entitled "Reinventing The Ad Model Through Discovery And Targeting". I'm looking for a neutral moderator who is not affiliated with any ad vendor and is someone who considers themselves an expert in the online video advertising market. If interested, please contact me ASAP and provide me with details on your expertise with the subject.
Wednesday, May 13, 2009
B202 – 11:45 a.m. – 12:30 p.m.
Reinventing The Ad Model Through Discovery And Targeting
While advertising has emerged as the primary business model for broadband video, it remains relatively immature. Key constraints include users' inability to find the videos they seek and limitations on targeting ads against particular content. This panel will explore how industry participants are addressing these challenges and starting to show results. Come hear the factors that are affecting the current business models for online video advertising and the hurdles that need to be overcome to truly allow content to be monetized on the Web.