Adobe Announces Flash Player Support For Google’s VP8 Video Codec

No surprise here, Adobe has taken the stage at Google's I/O conference to announce that their Flash player will include VP8 codec support. Smart move on Adobe's part as now the Flash player supports video encoded in both H.264 and VP8. While many have been quick to say that H.264 will dominate the web for video content, with Google's announcement today, that's no longer clear. 

Apple is pushing H.264, Google is backing VP8. Things are going to get really interesting as the battle between H.264 and VP8 begins. I find it funny that for the last 15 years, almost no one outside of the industry even knew what a video codec was. Now all of a sudden, it seems everyone is learning what codes are, how they work and which ones should be used depending on the device that video is being played back on.

Google's announcement today has a lot of implications on the video industry and the real story, to me at least, it not about video codecs. It's bigger than that. For Google, I think this all ties back to advertising, which I'll explain in further details later on today.

  • Al
  • http://www.BusinessOfVideo.com Dan Rayburn

    NOTE: I have gotten a bunch of comments from angry On2 shareholders who want to keep commenting on multiple posts on my blog how mad they are at Google and how On2’s board of directors kept their from making money from the stock.
    All of those types of posts will be un-published from my blog. I am not going to let a bunch of angry On2 shareholders take over the comments section. Google bought On2, the deal is done, they need to move on.

  • Chris

    Flash has been using the VP6 codec (also open-source) from On2 technologies since Flash v8 in 2005, so supporting the new VP8 is completely new or radical. I love it, though!
    VP8 supports a new reference frame type called the “Golden Frame”, which the encoder can use as kind of a scrapbook for long-lived unchanging blocks rather than having them resent on every P reference frame. Nice!

  • Chris

    That should have been “NOT completely new or radical”