As I expected, Google just announced a long list of partners who will support VP8 including 14 hardware vendors including AMD, NVIDIA, ARM, Texas Instruments, Qualcomm, Digital Rapids, ViewCast and Logitech amongst others. Other video ecosystem partners include Telestream, Anystream, Inlet, Brightcove, Encoding.com, Ooyala, Kaltura, Sorenson Media, and HD Cloud.
We don't have many details yet on how quickly hardware support for VP8 will be out on the market, but the fact Google has the major players on-board is a big deal. More to come.
You can see the entire list of partners here.