Google’s New Video Platform Called The “WebM Project”: Launches Tomorrow At webmproject.org

Someone just gave me a tip that Google's new video initiatives that will be announced tomorrow around VP8 will be called the "WebM Project" and they pointed me to the domain of www.webmproject.org which doing a registar lookup shows the domain is owned by Google Inc., registered only 20 days ago.

Between all the details that are starting to come out about Google's announcement tomorrow, it's clear that Google's going to be doing a lot more than just open-sourcing the VP8 video codec. And if the rumors I heard from earlier today are true, and Google does in fact have or will have hardware support for VP8, then their announcement is going to be a really big deal.

I don't know what the "WebM" stands for, but one could imagine that Google thinks of this as much bigger project than just video content and is using the M for media to encompass all kinds of web based content.

  • Jacob

    you nailed that one :)

  • JT

    Dan, didn’t you mention on the now defunct On2 finance page on Yahoo that Google’s purchase of On2 had nothing to do with bandwidth savings that VP8 would bring to Youtube? That rings a bell. Anyway it was just mentioned at Google I\O about how important the bandwidth savings will be by using VP8 on Youtube. Yeah, I think On2 investors got robbed.

  • ACN

    Well if this will improve video on YouTube I think it’s great lol.