For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy.
At the Streaming Media East show on May 11th and 12th, we've got a great session entitled "Monetization And Video Advertising Formats". Come hear what it will take to reach the tipping point and what kind of ad formats have the greatest ability to help content owners monetize video.
- Moderator: Matt Timothy, President, VINDICO Group
- Mark Marvel, Senior Director, Video Monetization, MSNBC.com
- Larry Gelfand, SVP, Media Sales, NHL
- Chris Johnston, Director, Technology Partnerships, Brightcove
- Beth Doyle, Innovations Associate Director, VivaKi
- Lynn Bolger EVP, Advertising Solutions, comScore
It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you $200 off the ticket price.