Confirmed: Hulu Coming To Roku Streaming Boxes

Unknown (Updated 9/28: Roku has announced Hulu Plus will be coming to all Roku devices later this fall.) Last week I got sent a photo of a Hulu channel on the Roku home screen and have confirmed that Hulu will be coming to Roku devices shortly. While both Roku and Hulu said "no comment" when I asked them about it, I was able to confirm with two of Hulu's content partners that Roku owners will soon be able to get Hulu content. While I don't know for sure whether the Hulu content will be free, my initial thought is that it will probably only be Hulu's paid service, Hulu Plus.

Since Hulu Plus was launched, Hulu has been hard at work to get on more devices in the market and Roku's box is a good match. It also makes Roku's newly announced boxes last week even more valuable, but Hulu Plus still needs to really launch in the market and come out of invite only mode before anyone can judge their success. It will also be interesting to see how much value consumers put on Hulu Plus now that NBC has licensed a lot of the same content in Hulu Plus to Netflix.

Want one of the Roku's brand new boxes for free? I'm giving one away right here.

  • http://mwd.com Joe

    You asked them?
    Ha Ha…

  • http://Www.thedroponline.com Chief adam 2

    Totally stoked about Hulu coming to streaming boxes. Roku would be great and really put pressure on Apple TV to add more content.

  • http://burningbird.net Shelley

    Unless you receive confirmation from Roku or Hulu, preferably both, you have not _confirmed_ this story.

  • http://www.businessofvideo.com Dan Rayburn

    Lots of companies are involved in deals like these. You have content owners involved, device manufactures, content syndicators, delivery networks, companies that encode the videos… there are always more than one or two companies involved in deals like these and multiple ways to confirm a story.

  • Lee

    Hopefully Hulu+ will come out of invite-only mode at the same time that the Roku channel is released

  • http://profile.typepad.com/author4 Charlotte Website Design

    The partnership between Roku and Hulu Plus is another step in the right direction in the evolution of Internet-enabled TV devices. However, even with this addition, Roku (along with Google TV and Apple TV) still doesn’t offer the versatility and ease of use to truly revolutionize home entertainment.
    Here’s what it will take to finally bring the living room fully into the Digital Age: http://www.famefoundry.com/4329/8-must-haves-for-the-ultimate-tv.