This morning Amazon announced they would ship their new Kindle Fire tablets a few days early, putting them on sale tomorrow, clearly with the intent of trying to beat Barnes & Noble's NOOK Color tablet to the market. However, it appears that Barnes & Noble was expecting Amazon's move and has quietly shipped the NOOK Color Tablet and put it on sale today. My NOOK arrived around noon ET today and I hear others have gotten theirs as well. Competition like this is great for customers and it's going to be a busy week for many comparing the two devices. I'll have reviews up on both devices shortly but so far, I like what I've seen from the NOOK Color and playback of video content has been excellent.