I’ve been a bit behind on blogging as I have been wrapping up the program for the Streaming Media West show, taking place November 19-20 at the Hyatt Regency Huntington Beach Resort and Spa. The final program is about to be turned in and almost all speakers have been placed. Here are the last few spots I have open:
Panel: Matching Up Streaming Video Metrics with Traditional TV Ad Buys
Advertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. As more and more streaming options are provided, what are the considerations that marketers can look at for analyzing their ROI?
Multiple speaker spots open. All submissions welcomed.
The Business of TV Everywhere
With the emergence of TV Everywhere, consumers can enjoy the benefits of authenticated channels like FOX Now, TWC TV, ESPN, Xfinity, and others across a multitude of devices. Is TV Everywhere a success today? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next five years? Join us for a lively discussion with the experts behind the TV Everywhere movement.
One moderator spot open. Must be a neutral moderator, not from a vendor offering TV Everywhere product/services.
Best Practices For Building An Enterprise Video Platform
Learn the best practices for implementing an enterprise video platform from those who have done it. Hear from organizations that have evaluated, identified, and now manage their own EVPs. By attending this session, you’ll understand what considerations and use cases require an EVP and how and why these organizations chose this approach across their user base.
Multiple speaker spots open. Vendors welcome to submit, but priority will be given to end-user customers first.
All other speaking and presentation spots have been filled. If you would like to be considered for any of these open spots, please send me an email with your full contact details. I expect all speaking spots will be filled within 24 hours.