Here’s Why YouTube Would Want To Buy Twitch, and How Big Their Market Is

at Variety is reporting that YouTube has agreed to buy Twitch for over $1B in an all cash deal. While I have no insight into the deal, I would not be surprised to see Google acquire the company. Last week, Twitch was the keynote at our Streaming Media East show in NYC and they gave out some impressive data not only on their business, but also on the size of the eSports market they are in. Below are some of the slides from Twitch’s keynote and some highlights on their business.

In 2013 Twitch had:

  • 45 million+ Unique Viewers per Month
  • 1 million+ Unique Broadcasters per Month
  • 13 billion minutes watched per month
  • 106 Minutes Watched per Person per Day
  • 58% spend more than 20 hours/week on Twitch 540K average prime time viewers
  • 68% have decreased their television consumption
  • 10 million installs of the Twitch iOS/Android mobile app

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  • dannymack

    Grabbing twitch is truly capturing the next generation. I personally have never heard of them (and I’m a 40yr old gamer), but my son (17) said that he’s been engaging on it non-stop since forever.