For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real-time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. At the Streaming Media West show, [taking place November 17-19 in Huntington Beach, CA] you can learn from top sports brands how they are expanding their reach for large-scale sporting events with live streaming. The session will cover driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights over a variety of platforms, and more. Confirmed speakers for the session include:
- Moderator: Philip Nelson, Chief Relationship Officer, Newtek
- Mike McLeod, Senior Manager, Advertising Tech & Products, PGA Tour Digital
- Andre Mika, SVP, Programming and Production, 120 Sports
- Allen de la Cruz, SVP, Engineering, Major League Gaming
Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest.