Business or Bubble? The Rise (and Potential Fall) of Subscription-based Monetization

At the Streaming Media East show next week in NYC, we have a session entitled “Business or Bubble? The Rise (and Potential Fall) of Subscription-based Monetization“. As OTT monetization strategies diversify, the ways in which subscriptions can be structured have continued to expand. Many companies want to emulate the simple subscription OTT model of Netflix. The past two years saw the launch of HBO Now, Sling TV, WWE Network, Crunchyroll, NFL Game Pass, The Blaze, CBS All Access, and many other subscription services. But how many can the market support? When cord nevers, shavers and cutters look for single subscription services and skinny bundles how many are they likely to buy? The simplicity of a straight subscription model is appealing, but in today’s “in app” world, advanced monetization modeling and hybrid approaches can serve as a gateway to your subscription service. What does it take to be chosen by enough people to make a business? Confirmed speakers include:

  • Moderator: Iddo Shai, Director, Product Marketing, TV and Media, Kaltura
  • Colin Carrier, Chief Strategy Officer, Twitch
  • William Mao, VP, Digital, MP & Silva
  • Titus Bicknell, CDO & EVP, Operations, Acorn TV
  • Bharat Krish, Corporate Vice President, IT, HBO Latin America

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

#smeast session: The Great OTT Migration

At the Streaming Media East show next week in NYC, we have a session entitled “The Great OTT Migration“. As consumers continue to view content on multiple devices, cut the cord, binge TV and seek new ways to watch, a Great OTT Migration is afoot among the largest providers around the globe. This panel will discuss the hurdles in front of the Great OTT Migration, everything from tech behemoths bidding for sports streaming rights, costs, publishers phasing into broadcasters, technical hurdles, meeting consumer expectations, and a general debate about what will decide the winners from the losers. Confirmed speakers include:

  • Moderator: Jim O’Neill, Principal Analyst, Ooyala
  • James Glasscock, SVP, Strategy and Business Development, Machinima
  • Robby Stein, Senior Director, Product Management, Yahoo Video Guide
  • Greg Edmiston, Product Manager, Plex
  • John Narus, Director, Digital Products, HBO Latin America

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

#smeast session: Advertiser Strategies for OTT

At the Streaming Media East show next week in NYC, we have a session entitled “Advertiser Strategies for OTT“. With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs. That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem? Confirmed speakers include:

  • Moderator: Jamison Tilsner, Business Development, VHX
  • Noah Fenn, Head of Video Sales & Strategy, AOL
  • Robert Davis, Executive Director, Content & Social, OgilvyOne
  • Eric Lemasters, VP, Digital Business Development & Strategic Partnerships, Gaiam
  • Shannon Rutherford, Director, Digital Media Video Operations, NFL

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

The Next Step In TV and Media: Ultra HD

At the Streaming Media East show next week in NYC, we have a session being presented by the Ultra HD Forum. Consumers are confused. This translates into wallets remaining closed – for new toys and for new services. This panel will attempt to unravel all the acronyms and to put some order into the various phases by which the industry will reach viewing nirvana. Is backward compatibility going to be part of the process or will some buyers of today’s TV sets start planning ways of getting rid of that 4K SDR 2015 TV set up. Will services be available but only be enjoyed by a select few? When will there be enough TV displays capable of one or other of the two forms of “UltraHD Premium”. This roundtable will attempt to shed some light on a complex and perhaps troublesome transition. Confirmed speakers include:

  • Moderator: David Price, VP of Business Development, Ericsson
  • Craig Cuttner, SVP, Technology Development & Standards, HBO
  • Andrew Grant, Head of OTT and Digital Home, Dolby Labs
  • Chris Wagner, EVP, Neulion
  • Nick Colsey, VP, Business Development, Sony Electronics

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

Measuring the Effectiveness of Your Media Asset Management Deployment

At the Streaming Media East show, taking place next week May 10-11 in NYC, Theresa Regli, Managing Partner, Principal Analyst at Real Story Group will present a model across 16 dimensions for measuring your effectiveness in media, digital, and video asset management. Learn what you need in addition to the right product to ensure the success of your deployment, and how to move from an ad hoc or formative state into a more operational and ultimately, an optimal one.

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.