#smeast presentation: How Twitter Is Redefining Mobile Video

Twitter_logo_blueAt the Streaming Media East show, taking place next week May 10-11 in NYC, Nina Mishkin, Content Planning & Strategy East at Twitter will present how Twitter is redefining mobile video. Through a variety of formats from Native Video to Vine to Periscope, Twitter has become the most effective way to earn attention and drive instant engagement. This presentation will detail the strategic and dynamic ways that brands use Twitter video to move beyond just buying impressions and to capitalize on Twitter’s unique, live connection to culture.

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

Last Minute Speaking Spots Open At Streaming Show: VR, Enterprise, OTT

I just had a few last minute speaker cancellations for the Streaming Media East show, taking place next week May 10-11 in NYC. If you are interested in being considered for any of the round table openings below, please email me. Note, I am not accepting any other ideas, just what’s below.

Tuesday, May 10, 2016
11:45 a.m. – 12:30 p.m.
Video Goes Virtual: Business Challenges and Opportunities Around VR Video
Led by the popularity of video games, virtual reality (VR) will, over the next several years, become a pop cultural phenomenon. It has few rivals in terms of its potential to provide a low-cost, portable, and yet highly immersive experience. Of course, none of this means that VR’s future as a mainstream platform is certain. This session addresses key questions including these: When will there be a meaningful market for VR video? How will marketers and advertisers influence this new medium? How should operators and networks (linear or on-demand) view the potential of VR? To what extent will VR impact the viewing of TV and movies?

Tuesday, May 10, 2016
4:00 p.m. – 5:00 p.m.
The Business of Streaming Television
As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming television – how many ads can you run and do advertisers see this inventory as TV or digital? This panel produced by the Television Academy will explore those changes and what to expect as this market becomes a thriving business.

Wednesday, May 11, 2015
11:45 a.m. – 12:30 p.m.
Driving Customer Awareness And Loyalty For Your Enterprise With Video
In this session you’ll learn how successful enterprise teams balance their creative video messaging with production best practices to engage their customers. We’ll also examine how small changes in your planning, production and review process can improve your video output and productivity. Given its impact in recent years, we’ll discuss how content marketing has affected video performance across your digital channels and audiences. To ensure we don’t overlook your audience’s user experience, we’ll review which video player features have the most impact on enterprise customers and why. Finally, we’ll share how various hosting and sharing platforms are optimized for different video formats.

Wednesday, May 11, 2015
3:15 p.m. -4:00 p.m.
The Great OTT Migration
As consumers continue to view content on multiple devices, cut the cord, binge TV and seek new ways to watch, a Great OTT Migration is afoot among the largest providers around the globe. This panel will discuss the hurdles in front of the Great OTT Migration, everything from tech behemoths bidding for sports streaming rights, costs, publishers phasing into broadcasters, technical hurdles, meeting consumer expectations, and a general debate about what will decide the winners from the losers.

Television Academy #smeast sessions: The Holy Grail of Media Analytics & The Business of Streaming Television

At the Streaming Media East show next week, taking place May 10-11 in NYC, we have two sessions organized and presented by the Interactive Media Peer Group of the Television Academy.

The first is entitled “Increasing Content Engagement: The Holy Grail of Media Analytics“. Content owners and distributors increasingly focus more around the engagement around content, than pure consumption of any one piece of content. Unique views are no longer the most important metric around media consumption. Increasing engagement with your audience is paramount to the success of the content business. What are big media companies doing to increase engagement from seconds into minutes and hours? What impact does engagement have upon content strategy? Join us for this panel produced by the Television Academy as we discuss and share valuable insights around the business of content engagement. Confirmed speakers include:

  • Moderator: Mike Dube, Streaming Media Practice Owner, NPR
  • Nathan Phillips, Creative Lead, Google Labs
  • Rob Simmelkjaer, SVP, NBC Sports Group
  • Isaac Josephson, VP, Product Management, Apps and Emerging Technology, Viacom
  • Jonathan Dube, GM, Digital & Head of OTT Business, WME|IMG

Another session being produced by the Television Academy is entitled “The Business of Streaming Television”. As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming television – how many ads can you run and do advertisers see this inventory as TV or digital? Confirmed speakers include:

  • Moderator: Jim Turner, President, trnrMedia
  • Manish Bhatia, Chief Product Officer, comScore
  • Chris Falkner, SVP Advanced TV, NBC Broadcasting
  • Joseph Lawson, Director, Content Strategy and Acquisition, Verizon

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

Building A Streaming Solution Within The Firewall

Whether you want to broadcast a company-wide meeting or new employee training, streaming it through your internal network saves on time, travel costs and resources. At the Streaming Media East show next week, taking place May 10-11 in NYC, one session looks at real-world architectures being used for distributing streams to all screens within an enterprise setting. Are newer peer-to-peer (p2p) or multicast technologies part of the answer? How do you also reach remote and mobile workers? You’ll walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Confirmed speakers include:

  • Moderator: Chris Knowlton, VP & Streaming Industry Evangelist, Wowza Media Systems
  • Andy Howard, Founder & Managing Director, Howard & Associates
  • Dan Swiney, Manager, Live Production and Streaming, LinkedIn
  • Bryan Walls, Deputy Program Manager, NASA Imagery Experts Program, NASA
  • Alan Tardiff, Technology Specialist, Digital Designer, Prudential

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

#smeast session – Building OTT Success: Improving Video Engagement

With the number of OTT providers growing every day, consumers are inundated with choice. With a few clicks of the mouse, they can unsubscribe from one platform and subscribe to another. In order to survive, OTT providers must figure out how to keep their viewers engaged. Is it through unique features? Specialized content? Interactive applications?

At the Streaming Media East show next week, taking place May 10-11 in NYC, a panel of industry experts will discuss some of the methods that they use to improve engagement with their content, appeal to different demographics, and, ultimately, drive subscriber loyalty. Join this lively discussion and dig into how to truly make a successful OTT platform. Confirmed speakers include:

  • Moderator: Jason Thibeault, Sr. Director, Content Marketing, Limelight Networks
  • Brian Selander, EVP, Whistle Sports Network
  • Mike Lucero, VP, Connected TV Strategy, Ratio
  • Dan Burkhart, CEO, Recurly
  • Serge Kassardjian, Global Head of Android/Play Media Apps and Android TV Content Partnerships, Google

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.