JetBlue CEO Uses Video To Reach Customers

With all that has been going on with JetBlue the past week, it's great to see their CEO David Neeleman use video to talk to his customers by posting an embedded YouTube clip directly on the JetBlue.com website. With all of the services that are out on the market today, making it so easy for anyone to quick post and deliver their message, you have to wonder why more companies don't use the medium to reach out to customers. Usually you see only technology companies like Cisco, Dell and others use video like this to deliver a message from an executive, but I can't recall the last time I saw a company use video on it's website to explain why something happened and how they were going to fix it. Seems like a no-brainer to do, but it does not seem to be done often. Have you seen other companies using video this way?

Comments

[Dwayne Anderson]

Group 94 (see http://group94.com/ ) recently harnessed the power of the FLV format (fullscreen!) to inform visitors why their new site wasn't up on the day they announced it would be...

[Kyle Long]

At 10:00 AM EST the day this video was posted there were 400 views, 20 hours later 22,437 views. Smart move from thier PR department?… I think so. Where else can you invest $0 and get your message out to 20 thousand plus people in less than 24 hours and have other people blog about it as well. When will others catch on?

[AndreaN]

That is a fantastic point! JetBlue seems to be working hard to meet their customers where they are. I just posted a blog entry about a great experience I had with them this week.

If you're interested check out my blog at http://thenierenblog.typepad.com

[Tom De Nert]

I think we are still in the stage where momentum is starting to build. I expect from the second half of this year there will be a big pick-up.