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Wednesday, March 07, 2007

Snacks and Meals: The difference between Online Video and TV

Love him or hate him, Mark Cuban's blog always makes for good reading. He's got a short little post from last month that explains the differences between TV and web video entitled "Snacks and Meals - The difference between Online Video and TV". It's a great analogy and some of the readers comments on the post make for good reading as well. Head on over to Mark's blog to read it.

Why is it that so many of us in the industry are still spending way too much of our time explaining to people the differences between online video and TV? Doesn't everyone get it by now? It is not a hard concept to grasp yet it seems like years later we're still having to point out the differences.

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Comments

Wired magazine had this story in their print issue which means it was written three months ago. Is Cuban now stealing stories from publications for his blog?

If you read Mark's blog, he says that he read it somewhere. He is not saying it is his own quote.

To us and our industry the difference between TV and online video is that we control the airwaves. We have our own network. To the viewer, the difference is which screen one watches it on.
That's why our tagline is "www.QNNtv.com: It's quilting television on the internet!"
I just answered yet another e-mail asking which cable or satellite channel we're on. Once viewers are directed to the right screen--yow! The average time a viewer watches is one hour and 28 minutes. That's no mere snack!

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