Fox, Scripps Networks, Wall Street Journal, nbbc and MediaZone to Discuss What Consumers Want With Rich Media

We have some great sessions at the Streaming Media East show next week talking about what consumers want when it comes to rich media. One of the sessions on May 16th is entitled "The Streaming Disconnect Between Consumers and the Major Media"

Moderated by Tejpaul Bhatia, formerly of ESPN, this session discusses current consumer demands for video and new content platforms, as well as the new media efforts being taken by the major media companies.

The panelists include:

• Ron Berryman, Senior V.P., GM Television Stations, Fox Interactive Media
• Jeff Kaufman, VP, Content and Programming, >nbbc
• John Jurgensen, Digital Entertainment Reporter, WALL STREET JOURNAL
• Jim Sexton, SVP, Interactive Brands, Scripps Networks
• Mariana Danilovic, VP, Business Development, MediaZone

Register for the show and come hear the steps that content creators and major media companies need to take to adapt to consumer behavior and the benefits they can get from diversifying their content offering across multiple platforms. Are there any topics or points would you like to see discussed at this session? If so, please include them in the comments section.

Comments

[Andrew]

I would be interested in hearing opinions if the traditional method of creative development, i.e. search far and wide for interesting creative ideas, then produce them through a studio set-up, with studio money is still the route that the majors think is going to work going forward.

I ask because I have recently been asked, several times actually, both by content distributors if I would be interested in developing content for the web based on the traditional studio methods.

i also have been asked by content creators if I would be able to help them get their content into the hands of companies that have budgets to produce said content.

I was not interested in working to create content in the traditional studio way, as I think it is outdated and very cost inefficient. But at the same time, i was not able to guide the content creators anywhere useful for funding.

I am torn about the best way to go, and it is not a black and white issue, but it does bring into relief the question of how to get value from content on the web if production costs are high, as in the traditional model, along with often short shelf lives shelf lives and difficulty recouping costs.