What Are The Going CPM Rates For Online Video Advertising?
Dan Rayburn | Wednesday May 23, 2007 | 11:52 AM | Comments (3)
A reader of the blog reminded me that one of the questions that was not answered in detail last week at the Streaming Media East show is what sites are getting in regards to CPM rates for video ads running on niche sites with professionally produced video content. We've seen numbers mentioned that all over the place in articles and mentioned at conferences, ranging anywhere from $15 - $40. And trying to get real numbers from people seems to be data they don't want to share. As an industry, we've at least got to give people an idea of what is possible depending on the type of content they have and the kind of site it is on. So what are the real numbers out there? What are you paying or charging?
I found your blog interesting. I am really happy to post my comment on this blog. Yes, we can't get the exact CPM rates for online video advertising. As you said it ranges form $15 to $40, it's true. Thanks for sharing.
Posted by: Steve Allan | Monday, December 29, 2008 at 06:14 AM
Cpm rates of $15 - $40 i think that's too much. Since Video Advertising are the two major global investments in the web marketing right now we need to be aware about its effects to our community as well. However through video broadcasting and bringing greater exposure globally we will be informed how Video Advertising being processed and through a social media we can build a better understanding about how oil and gas works. A review in the portal of XchangeTube can help us understand the role of oil and gas in public companies.
http://xchangetube.com
Posted by: twitter.com/americandollars | Tuesday, December 01, 2009 at 04:20 PM
Good CPM rates could exceed $40 these days. The web is expanding at a very rapid and publishers are cooperating with advertisers.
Posted by: Mr.Choice | Thursday, August 19, 2010 at 04:52 PM