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Wednesday, June 20, 2007

Looking For Bloggers To Write About Online Video

Ok, so I'll put my money where my mouth is so to speak. If you are interested in doing a blog about some facet of the online video industry, we'll setup the blog for you, drive traffic to it, promote it on StreamingMedia.com AND sell sponsorships and ads on the blog and split the revenue with you. All you have to do is blog, which is enough work by itself. I'll even blog with you on your site to start.

We can get you the traffic if you can provide the content. While I am open to all ideas, in particular I want to start blogs on enterprise video, mobile video, webcasting and P2P video. I own domains already like p2pvideoblog.com, enterprisevideoblog.com, webcastingblog.com etc... and you can use one of them if you so choose.

So that's about as easy as I can make it. You'll get a login to TypePad and can just blog, we'll do all the rest. If you are serious about it, please contact me.

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Comments

Working at a video start-up myself, I am beginning to wonder if the reason very few people are blogging about online video, at least from the angle of a vertically-integrated production/distribution company trying to do so at both a professional level and for a profit, is that there is little to no money being made!

Even the people that I know that are working at major video sites averaging over 500mm page views a month, are saying they still are not making money and need to raise more! And most of their content is UGC! To let the cat out of the bag that the money is not there might ruin the fiction we are enjoying so much! (Sorry for the run-on sentences.)

Is it true, The emperor has no clothes? I have to agree with Andrew A's comment. If there is no way to make money with on line video I'm sure Enterprise sized organizations won't invest. I have several enterprise clients and there is such a lack of communication inside the organizations and a lack of knowledge of capabilities that only the most cutting edge groups will get it going. We have proposals in to Global Hyatt for a global intranet distribution of an employee video newsletter and getting HR, IT, Communications and training coordinated is like building the tower of Babel. Another client Yet2.com (featured in the book Wikinomics) can't get past the drm issue of all of its contributing members. Other clients like Whirlpool Corp. are looking for global collaboration systems to streamline systems but are really only comfortable with input from large enterprises such as themselves.

Streaming is only one tool in the enterprise tool box but to blend it seamlessly into a collaboration tool still requires justification of cost and purpose over just a phone call and email!

Phil, agree with your comments to some degree, especially re: internal video corp comms. I focus in this space with Vividas in Australia and we are just starting to see some reward. The biggest issue major organisations face is not the technology, but the means of effective distribution over the WAN.

If the client does not have a multicast environment, they are facing significant capex on server infrastructure. We now have two of the largest financial institutions in Australia using our service to deliver up to full screen, high resolution video to many thousands of employees - NO hardware, NO software and importantly, we can mitigate the impact on thier wider area network comms. By leveraging existing IT infrastructure, the cost of service provision is a fraction of alternate means. Please feel at liberty to contact / respond
Cheers Jeff

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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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