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Monday, August 06, 2007

NY Times Writer Thinks Video Window Is Postage Stamp Size

Why is it that so many writers doing a story about some aspect of the streaming media industry always want to portray our technology as one that has not evolved over all these years? The NYTimes.com has a story today entitled "Nothing to Watch on TV? Streaming Video Appeals to Niche Audiences" which brings good exposure to the value of streaming.

Images But in the very first sentence of the article it speaks to our technology as if it's still 1998 by saying, "Buffering ... buffering ... buffering. Seeing these words blinking at the bottom of the postage-stamp-size screen..." I don't disagree that there is buffering, that's how streaming media works. But to say that the window of a video clip is the size of a postage stamp is just flat out inaccurate. The average window size of videos on the web today is 320x240 pixels. That's more than 8x larger than a postage stamp. Has anyone seen any video over the past few years in a window as small as the postage stamp above? Absolutely not.

To some, it may seem like I am splitting hairs here, but to me, it's an important distinction to make. We've worked hard as an industry for many years to get away from the misconceptions that people still talk about like the "Victoria's Secret webcast" or "postage sized video" and it's time these writers doing stories on our industry and technology get it right.

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Comments

I couldnt agree with this statement more. All press is good press however, and the NY Times is not a bad place to be.

And...how many streaming technolog ventures have ended in failure trying to take the whole screen over? Completely ignoring the multi-tasking reality of the webcast end-user..of the computer itself!

You've been to SM confs where Jonathan Klein would confess the average stick to the FeedRoom as 30 seconds...30 seconds!

These people don't work in the real world...where an IM client is up all day because it's out of the way so they can WORK!

Streaming Media has to present in the same way - a portion of the screen and out of the way...and it does that VERY well in 2007. It's those presenting content that still don't get it...which is why C-SPAN has remained my one, true streaming friend right from the start!

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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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