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Monday, September 24, 2007

CDN Market Getting Crowded: Now Tracking 28 Providers In The Industry

No matter what some analysts may want you to believe, the CDN segment of the market shows no signs of slowing down and there exists a continued demand for delivery of all shapes and sizes. A year ago, I was tracking about 15 delivery providers in the market. As of today, there are now at least 28 providers for online video delivery be it via streaming, progressive download, P2P or hybrid solutions. At least 6 of the providers on the list below are putting out major announcements in the next 2 weeks and at least half of the ones below all have major announcements in the pipeline. The fourth quarter of this year is going to be filled with announcements from CDNs with large customer wins, new buildouts, new types of delivery services, enhanced reporting products and hybrid delivery solutions.

That being said, over time, all of these providers won't be able to stand on their own and 18-24 months from now, the CDN industry will once again see a round of consolidation in the market. But until that happens, as more customers flood the market, bitrates keep increasing, content becomes long-form, and more devices are being used for video playback, customer will have a lot of options in the market - especially with the VC money still flowing into the CDN space. As for providers listed below, I am not comparing them as being equal to one another as there are many differences between all of them. Every provider has different strengths and weakness all based on what a customer needs. This is just a list of those providers and is not a comparison of companies based on size, technology, geographic reach etc.

In alphabetical order the delivery networks are:

Those not included on the list are companies who make products for the delivery networks, providers who are going after small businesses, or those who re-sell one of the providers above. In addition to the above, there are two or three companies not listed who are contemplating entering the space in 2008. So next year, we may well have over 30 providers.

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Listed below are links to weblogs that reference CDN Market Getting Crowded: Now Tracking 28 Providers In The Industry:

» Content Distribution Networks have doubled since last year from O'Reilly Radar
I learned from Dan Rayburn that the Content Distribution Network (CDN) market is booming: A year ago, I was tracking about 15 delivery providers in the market. As of today, there are now at least 28 providers for online video... [Read More]

» Level 3s Impact on Akamai? from Sramana Mitra on Strategy
I wrote about Akamai this week, and thought it would be a good idea to add this short post about Level 3s price cuts. The Level 3 announcement that they would be offering CDN services at the same rate as normal bandwidth has thrown a lot of con... [Read More]

Comments

It looks like the readers have their own views on what makes a CDN:

Global Content Delivery Network
Akamai Technologies
First runner-up: RealNetworks
Second runner-up (tie): Limelight Networks, Mirror Image, PowerStream

Regional CDN Real Broadcast Network
First runner-up: Streaming Media Hosting
Second runner-up: PowerStream

All everyone seems to do on these lists is bicker, we're not listed, it's not the end of the world?

Dan,

The global IP network provider TATA Communications has a new CDN. It sits on TATA's own global backbone. TATA is the worlds#1 cable IP and submarine cable owner.
Maybe worth including?
thanks,
M

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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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