Beyond Pre-Roll: What's Next for Online Video Advertising?
That's the question we're looking to have Yahoo!, BlackArrow, Revision3 and CNNMoney.com give us their insights on at the Streaming Media West show in two weeks. I'll be moderating a session on this subject and looking to get answers on which type of advertising works best online: pre-roll, post-roll, in-stream, sponsorship, or all of the above?
We will also discuss if revenue automatically comes with the audience, or will a sudden spike in popularity sink your production under a mountain of bandwidth costs before you ever get a chance to swim? It's a hot topic and one we'll have a lot of debate over. The panelists include:
- Dan Rayburn, Executive Vice President, StreamingMedia.com (Moderator)
- Cheryl Kellond, Sr. Director, Global Ad Product Strategy, Yahoo!
- Jason Schafer, VP, Business Development, CNNMoney.com
- Brad Murphy, VP, Business Development, Revision3
- Chris Hock, VP, Product Management, BlackArrow
It's not too late to register. While the early registration discount period has now passed, if you have not yet registered and want a discount code, let me know.
Hey don't forget to get video preroll, insterstitial, postroll CPM and CPC from them along with banner beside video CPM and CPC rates!
Someones gotta finally crack the mystery... or announce once and for all that its all free- thrown in with a larger deal.
Posted by: Steve Lerner | Wednesday, October 24, 2007 at 01:17 PM