CDN CacheLogic Rebrands, Changes Company Name To Velocix

This evening, UK based content delivery network CacheLogic re-launched their company website and changed their name to Velocix. Some may be familiar with the Velocix name already as it was previously used by the company as part of their product offering branding. This comes hot on the heels of the company closing $25 million last month.

Comments

[Liam Gooding]

Tthis is my first comment on your blog, found it in a google search :)

As a Brit myself I'm still trying to figure out why they 'needed' the rebrand. I mean I don't even know how to pronounce the new name...

I'd heard the company had ties with the BBC's website but other than that I'd not really heard of them. Unless this rebrand is gonna be huge, and is designed the throw a breath of fresh air into the company, looks just like a waste of money to me. Perhaps you could give any info as to why they did it?