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Wednesday, April 09, 2008

How To Monetize And Aggregate Niche Video Content

Over the next six weeks leading up to the Streaming Media East show in May I will be highlighting some of the speakers and sessions we have confirmed for the show. This year we have a lot of content producers, aggregators, new independent content studios and lots and lots of content demos.

One of the sessions I am personally interested in seeing is entitled "Monetizing And Aggregating Niche Video Content". The bottom line is that content creation is important but if the content is not promoted and does not generate revenue of some kind then this whole business model is broken. This session will show examples of ways to develop niche vertical sites without having to hire tons of new personnel and will discuss how to reach audiences on social networking sites like Facebook and others. Confirmed presenters are:

  • Moderator: Steve Safran, Senior VP, Media 2.0, Audience Research & Development, AR&D
  • Jim Louderback, CEO, Revision3
  • Alex Blum, CEO, KickApps
  • Herb Scannell, CEO, Co-Founder, Next New Networks

Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. Registering before April 25th gets you a full two-day conference ticket for only $795.

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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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