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Wednesday, May 14, 2008

Announcing My New Analyst Position With Frost & Sullivan

Frostlogo I'm happy to announce that in addition to my current role at StreamingMedia.com, I have joined Frost & Sullivan as a principal analyst for their digital media practice. Joining Frost is a nice fit for me as they are working on a lot of custom research for clients and also will be putting out many research reports this year that have to do with many different segments of the entire ecosystem for online video. Frost already has a large team of digital media analysts and my goal is to strengthen their coverage and expertise specifically in the online video market.

My new role will also give me more exposure and insight into the video market as it pertains to cable head-ends, hardware manufactures and traditional broadcast products and services which I have not previously covered in detail. In addition, Frost and StreamingMedia.com will be teaming up to generate more research data for the industry and we are already working on our first report on the CDN market. StreamingMedia.com has the ability to collect a lot of market data but we don't have the resources to compile and analyze all the data, which is where Frost comes in.

Apart from the reports below that Frost is scheduled to deliver this year, they will also be publishing Market Insights on CDN issues and Web 2.0 related topics.

  • World Video Server Market
  • World Video Encoding Market
  • World Streaming Platforms Market
  • World Content Delivery Network Market
  • World Nonlinear Editing Systems Market
  • World Dynamic Publishing Market Insight
  • World Animation Software Market
  • World Enterprise Content Management Market
  • World Dynamic Publishing Market
  • World Digital Asset Management Market
  • World Digital Rights Management Market
  • World Digital Media Storage Market
  • World Marketing Process Optimization Market
  • World Broadcast Switcher Market
  • World Broadcast Server Market
  • World Cable Sever Market
  • World IPTV Server Market
  • World Presentation Assembly and Management Solutions Market

As anyone who has been reading my blog for a while knows, I think we need a lot more data on many, many segments of the online video market. For an industry that is now over ten years old, there are still too many questions pertaining to market sizes, opportunities and revenue across so many different products and services in the ecosystem. My goal is to help Frost to be the leader in generating reliable data and metrics that our industry can rely on to help this industry grow.

Will P2P Become a Legitimate Means of Delivering Video?

At the Streaming Media East show on Tuesday May 20th, Marty Lafferty from the DCIA will be leading a session entitled "Will P2P Become a Legitimate Means of Delivering Video?". Controversy now surrounds the role P2P will play especially in high-quality video delivery on the Net. Does P2P have a legitimate shot at becoming a mass-market distribution model or will networks block the traffic before it has the chance?

Confirmed speakers include:

  • Moderator: Marty Lafferty, CEO, DCIA
  • Doug Pasko, PMTS, Network and Technology Group, Verizon
  • Barry Tishgart, VP, Internet Services, Comcast 
  • Patty Perkins, VP, Special Projects Manager, Wachovia 

Have a topic or question for any of the speakers you want to see addressed? Submit it in the comments section and we'll add it to the Q&A portion of the session.

Registration is still open and you can see all the various pricing packages, including a one-day ticket on our website. Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. A full two-day conference ticket is only $895.

Tuesday, May 13, 2008

List Of Video Delivery Networks Now Tops 50 Providers

Back in January, I posted a list of CDN providers for video delivery and since that post, more providers continue to enter the market. Today, the list of video delivery networks continues to grow with the number pushing past 40 providers. To make the list easier to find on my blog, all you have to do is go to www.cdnlist.com for the latest update.

Each time I update this list I get a lot of angry comments on who should or should not be considered a content delivery network. My purpose in making this list is to make it easier to keep track of all the companies in the industry. The term "CDN" is so generic these days, that there is no right or wrong answer on what makes a CDN. Everyone seems to have different opinions. That being said, take a look at what companies analysts and the media write about in the market and see who they do and do not reference as a CDN. Some may not agree with them, but that's reality. The market defines what they think a CDN is.

To use this list to make comparisons of one provider over another without looking at a company's size, products offered, revenue generated, geographic reach of network, number of formats supported etc.. would simply be inaccurate. Some of those companies listed are in beta with their offering and some literally have no customers as they have just launched in the market.

To make things a bit simpler, those on this list are what I would call "video delivery networks", meaning they have some servers they own and operate to deliver video content. I did break out those solutions that are P2P based as I think those need to be listed separately. I also listed those providers who I consider to be regional service providers, classified as those who primarily have a presence in only one geographic location like the U.S. or Europe and who tend to focus on small and medium sized customers. If you think someone from this list is missing, add it in the comments section.

In alphabetical order these are the video delivery networks that I am currently tracking in the industry:

P2P Based Video Delivery Networks

Regional Service Providers

When it comes to regional service providers in the U.S, Europe and Asia, there are literally hundreds of providers. Below is just a partial list of providers from those regions that I know or have dealt with in the past. This list is far from complete and if you look at the StreamingMedia.com industry directory, here and here, there are close to 200 companies listed for video delivery services. This list below could go on forever and for the most complete list of regional services providers, you should use the StreamingMedia.com industry directory.

Send In Your Questions For George Kliavkoff, Chief Digital Officer of NBC Universal

George Next week at Streaming Media East, I'll be interviewing George Kliavkoff, Chief Digital Officer of NBC Universal for the keynote spot on Tuesday, May 20th, starting at 9am. While I have a whole list of question of my own and will be opening up much of the keynote for questions from the audience, I'd also like to find out what topics you want to hear George discuss.

George has nicely agreed to answer as many questions as possible from those submitted and cover as many topics that we have time for during his hour-long interview session. Now is your chance to get your questions in so they can be included. Even if you can't make it to the show, add your question to the  comments section. We'll be recording and archiving the keynote and ever other conference session in video and will make it free for viewing after the event.

While George has done a lot of interviews with the media, spoken at events and has talked about a lot of facets of NBC Universal's business, there is so much more to cover. Please send in all questions via the comments section. 

AT&T Building Out CDN, Preparing To Push Into The Market

Att_3 Last December, at AT&T's analyst day, their presentation included a few slides about their content delivery build out and capacity planning in 2008 to handle web acceleration, software downloads and streaming based services.

Since December, AT&T has been busy working on the build out and expects to spend between $70-$80 million on infrastructure this year. By the end of 2008, AT&T is aiming to have 400Gbps of capacity online, for all their content delivery services, which would increase their capacity by 4x what they have now. When completed, their content delivery services will be delivered from 32 nodes in 7 countries and they will be Adobe Flash Certified by year's end and will be supporting live and on-demand delivery for all the major formats.

Currently, some customers of AT&T's are still having their content delivered via Akamai, who AT&T has been re-selling and using as one of it's partners for some time. But moving forward, AT&T expects to deliver more content across its own network and rely less on partners for delivery. AT&T has been busy training their direct sales force and re-sellers to sell their CDN services and in the third quarter, AT&T expects to aggressively push into the market.

While AT&T won't have some of the additional CDN services in the content ecosystem like content management, transcoding, DRM etc... like most CDNs, they will probably partner with others in the industry who provide these services. Their content delivery services already support some additional functionality like authentication, pulling content from customers origin storage and reporting via their customer portal. While AT&T will not say how many customers they have for their CDN services today, or how much revenue they want to generate from CDN services in 2008, they have listed Forbes.com, AccuWeather.com and the U.S. Golf Association (USGA) as current customers.

While many analysts who cover Akamai were worried when AT&T talked about their CDN plans during their analyst day, AT&T still has a lot of work to do in order to become a major player in the content delivery industry. They do have some advantages going for them, most notable of which is that they are not a startup and not relying on content delivery services alone for their revenue. They won't go out of business in 18 months when the VC money dries up, like some of the other CDNs will, and AT&T has an enormous marketing budget, re-seller channel and plenty of R&D resources. That's not to say those advantages will guarantee AT&T success, as we saw Qwest, MCI and other telcos in the market fail with these same advantages years ago. But with Level 3 now becoming a major player in the CDN market, AT&T making a bigger push, it's only a matter of time before the telcos once again try to dominate this market. 

Some will say that since AT&T, Level 3 and other telcos own the network, that gives them a competitive advantage over CDNs who's don't own the pipe. Others say that owning the pipe is too expensive, requires too much capex and does not allow the telco to deliver traffic from multiple "best of breed" networks. At this stage, the verdict is still out on who is right, but one thing is for sure. The telcos are entering the content delivery market and things are going to get very interesting in 2009 when outsourced CDN services for video alone become a billion dollar market in the U.S.

Monday, May 12, 2008

Keynote Speakers Wanted: Streaming Media West

Smwest_logo_3 While the East show is next week, I am already in the planning stages for the Streaming Media West show, which takes place a bit earlier than usual this year. Still located at the San Jose McEnery Convention Center, this year's show will be from September 23-25, with pre-conference workshops on Monday September 22nd.

My early planning thoughts are that I will have four-six keynote spots available at the West show. As always, I am looking for customers, end users and those who are creating, producing and delivering online video content over the web. Ideal keynotes are those who are from well-known companies, are considered thought leaders in their field or are considered a really hot company that is getting a lot of media attention. While I may have one vendor keynote, I am not looking for vendor submissions, but am looking for vendor customers. So if you have a customer who would be a good fit, send me an e-mail ASAP.

I'm also interested in getting introductions to Amazon's Web Services group and Endemol USA as well as all ad agencies.

Saturday, May 10, 2008

Evaluating and Choosing The Right Methods Of Video Delivery

At the Streaming Media East show on Wednesday May 21st, we have a session entitled "Evaluating and Choosing The Right Methods Of Video Delivery". With all the various means of distribution and protocols available for video today-CDN, P2P, streaming, progressive download-there is still no single solution that will meet all customers' needs perfectly across all platforms and devices.

Learn the various methodologies for content distribution, as well as the pros and cons of each type. Speakers will also discuss which methodologies apply best to which platforms and geographic locations based on type of content, length and format of video, and target audiences. Panelists will also provide you with guidelines and formulas for determining the best single and/or hybrid solution for your online video distribution needs.

Confirmed speakers include:

  • Moderator: Bill McCandless, Executive Editor, Multimedia, TheStreet.com
  • Dave Witzig, Sr. Director, Interactive Video Commerce, ShopNBC
  • Cynthia Francis, CEO, Reality Digital
  • Glenn Goldstein, VP, Special Projects, MTV Networks
  • Rose Karpel, Director, Video Products, Reuters

Have a topic or question for any of the speakers you want to see addressed? Submit it in the comments section and we'll add it to the Q&A portion of the session.

Registration is still open and you can see all the various pricing packages, including a one-day ticket on our website. Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. A full two-day conference ticket is only $895.

Friday, May 09, 2008

See Hands-On Demos Of New Advertising Platforms and Networks

At the Streaming Media East show on Wednesday May 21st, Evan Berg, formerly of Brightcove and now with Visible Measures, will be leading a demo session entitled "New Advertising Platforms and Networks". Despite all the talk about how well online video advertising works and the projections that it will be a billion-dollar business this year, the fact remains that many video advertising platforms still leave a lot to be desired.

In the past year, new ad platforms and networks have come to the market looking to solve problems like targeting, analytics, syndication, and inventory management amongst others. This special session will feature demos from some of those new companies—including Yume, VideoEgg and FreeWheel.tv—who will give you an insight into how they are looking to take content monetization to the next level.

Confirmed presenters include:

  • Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures
  • Bob Bahramipour, VP, Ad Operations, YuMe
  • Matt Sanchez, CEO, VideoEgg
  • Douglas Knopper, Co-Founder, Co-CEO, FreeWheel

Have a topic or question for any of the speakers you want to see addressed? Submit it in the comments section and we'll add it to the Q&A portion of the session.

Registration is still open and you can see all the various pricing packages, including a one-day ticket on our website. Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. A full two-day conference ticket is only $895.

Online Video: Should Content Creators Get a Cut?

At the Streaming Media East show on Wednesday May 21st, Eric Rosser Eldon from VentureBeat.com will be leading a session entitled "Online Video: Should Content Creators Get a Cut?". Last year, writers in Hollywood went on strike against movie studios and television broadcasters, in part because they demanded a share of revenue generated by the digital media they helped to create.

Meanwhile, the largest video site in the country, YouTube, barely pays its content producers anything. Some venture capitalists sense an opportunity, and are moving south from Silicon Valley to create new entertainment companies that in many instances put the writers—and directors and actors—in control. Learn what the role of content producers is in digital media, and how working with them can help your business.

Confirmed speakers include:

  • Moderator: Eric Rosser Eldon, Writer, VentureBeat.com
  • Gordon Castle, Sr. Technology Fellow, Turner Broadcasting Systems
  • Justin Day, Co-Founder, CTO, blip.tv
  • Bobby Tulsiani, Analyst, Media and Internet Video, Jupiter Research
  • Kelly Rodriques, CEO, Blowtorch Entertainment

Have a topic or question for any of the speakers you want to see addressed? Submit it in the comments section and we'll add it to the Q&A portion of the session.

Registration is still open and you can see all the various pricing packages, including a one-day ticket on our website. Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. A full two-day conference ticket is only $895.

Thursday, May 08, 2008

The H.264 Convergence: Will Video Standards Finally Take Hold?

At the Streaming Media East show on Tuesday May 20th, we have a session entitled "The H.264 Convergence" that will detail how over the past year, more and more streaming media players are utilizing H.264 and providing support for the technology.

Adobe's recent support for H.264 in their Flash player has sparked industry discussions amongst major broadcasters and online video producers about the role H.264 will play. This session will explain why H.264 is getting so much exposure, what recent announcements have put it into the spotlight, and whether it can really be the one codec that the entire industry can converge on. Attendees will also see real-world examples of sites and services that are utilizing H.264 today.

Confirmed speakers include:

  • Moderator: Eric Manchester, Manager Digital Media Distribution, Time Warner Cable
  • Kevin Towes, Product Manager, Flash Media Server, Adobe
  • Matt Smith, Video Architect, Yahoo!
  • Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai
  • Greg Smith, CTO, Move Networks

Have a topic or question for any of the speakers you want to see addressed? Submit it in the comments section and we'll add it to the Q&A portion of the session.

Registration is still open and you can see all the various pricing packages, including a one-day ticket on our website. Six years since we took over the StreamingMedia.com business and we've still managed to keep the conference very affordable for everyone to attend. A full two-day conference ticket is only $895.


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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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