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Tuesday, May 13, 2008

Send In Your Questions For George Kliavkoff, Chief Digital Officer of NBC Universal

George Next week at Streaming Media East, I'll be interviewing George Kliavkoff, Chief Digital Officer of NBC Universal for the keynote spot on Tuesday, May 20th, starting at 9am. While I have a whole list of question of my own and will be opening up much of the keynote for questions from the audience, I'd also like to find out what topics you want to hear George discuss.

George has nicely agreed to answer as many questions as possible from those submitted and cover as many topics that we have time for during his hour-long interview session. Now is your chance to get your questions in so they can be included. Even if you can't make it to the show, add your question to the  comments section. We'll be recording and archiving the keynote and ever other conference session in video and will make it free for viewing after the event.

While George has done a lot of interviews with the media, spoken at events and has talked about a lot of facets of NBC Universal's business, there is so much more to cover. Please send in all questions via the comments section. 

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Comments

I'd like to hear about NBC's plans as it pertains to mobile video. There was some news in the past few days about this but I'd like to hear more details.

Also, how does NBC judge the success of their digital properties? What are the metrics they use to measure success? Traffic? Eyeballs? Advertising dollars?

Yesterday here in New York at the Advertiser's Upfront NBC rolled out next year's programming using Windows Media Content on Flash Drives using DRM.

Does this signal the future of NBC 360 and based on what was displayed at the Upfront will NBC start to push into portable content as a direct brand to the market this year?

Christopher

Why does NBC continue to be obstinate when it comes to Digital distribution and not go with a platform like Joost is it really because of the Bikini Girls (if that was really the case NBC wouldn't be on cable) or is it because NBC still wants to control online with a Iron fist and the End product with HULU.

How far does the metadata flow from orginal broadcast content creation to content play-out where content such as the Olympics were shot in HDTV with the HDTV metadata I believe was in MXF but was that same metadata used all the way out to distribution to streaming media servers and on through to Silverlight and or Flash? My question is how far does broadcast metadata make it through the streaming media portion of the play-out chain. Do broadcasters use also a third separate metadata scheme for mobile content. Is there a metadata standard for streaming media or do broadcasters use proprietary metadata schemes that are not compatable amongst there own platforms Broadcast, Online Streaming Media, Mobile Media, Digital Cinema and Digital Signage. Is the current practice to use metadata translator services for projects like MICAH?

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Dan Rayburn: 917-523-4562 - danrayburn.com - e-mail
EVP, StreamingMedia.com, Principal Analyst, Frost & Sullivan


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