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Monday, June 14, 2010

No Premium Hulu Service Announced For The Xbox Platform

For all the rumors that speculated that Microsoft would announce at their E3 keynote today that Hulu would be coming to the Xbox platform, that does not appear to be happening. While Microsoft did announce a deal with ESPN to bring over 3,500 live events in HD to the Xbox, there was no mention at all of Hulu. Considering how difficult it is to work with Hulu and get their content owners to agree to syndicate their content, I'm not surprised we didn't see a deal announced. Maybe further down the line something can take place and as Microsoft does more deals with the likes of ESPN, that's going to force Hulu to have to do syndication deals with CE manufactures at some point, whether they really want to or not.

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