Transcoding: In-House Or In The Cloud?

Content owners can now choose from a large number of new transcoding solutions including in-house enterprise-class software and hardware appliances; cloud-based solutions; and transcoding services offered by CDNs and other third-party vendors. Given this breadth of choices, choosing the right transcoding mechanism, or combination of mechanisms, has significant impact on the cost, quality, security, and reliability of the overall solution.

At the Streaming Media East show, on May 10th and 11th, we've got Arjun Saksena, Lead Product Manager of the Yahoo! Video Platform moderating a panel entitled "Transcoding: In-House Or In The Cloud?". This session will focus on the benefits and trade-offs of each mechanism and help you select the best solution for your needs. Confirmed speakers include:

• Moderator: Arjun Saksena, Lead Product Manager, Yahoo! Video Platform
• Tal Saraf, GM, CloudFront, Amazon
• Karl Wiley, VP, GM of Services, Shutterfly
• David Dudas, VP, Video Solutions, Sorenson Media
• Michael Christopher, Head Of Engineering, SchoolTube

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How To Build A Content Brand Using Social Media

At the Streaming Media East show, on May 10th and 11th, we've got Roxanne Reid, Senior Director, Video Department at HowStuffWorks.com moderating a panel on "Building A Content Brand Using Social Media". This session will discuss and demonstrate ways content owners can use social media platforms to generate awareness for their video library. Learn the best practices for building a fan base with Twitter and Facebook as well as ways to augment your core brand via mobile devices and apps. Speakers will also discuss some of the most successful ways to package your brand to sponsors. Confirmed speakers include:

• Moderator: Roxanne Reid, Senior Director, Video Department, HowStuffWorks.com 
• Jesse Redniss, VP Digital, USA Network
• Hardie Tankersley, VP, Online Content, FOX Broadcasting 
• Paul Slavin, SVP, ABC Digital
• Eric Mortensen, Director of Content, blip.tv

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Which Video Advertising Formats Provide The Best Monetization?

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners?

At the Streaming Media East show, on May 10th and 11th, we've got Jamison Tilsner, Evangelist, Business Development at Kantar Video moderating a panel on "Monetization And Video Advertising Formats". Explore with this panel of speakers which ad formats have the greatest ability to help content owners monetize content and why.

• Moderator: Jamison Tilsner, Evangelist, Business Development, Kantar Video
• Seth Brickman, Sr. Business Manager, MSN/Bing Video
• David Kohl, EVP, Sales and Customer Operations, VEVO 
• Matt Blasco, Director, Marketing Analytics & Insights, Euro RSCG
• Robert Schneider, Manager, Global Operations, Media Innovation Group

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Strategies for Preparing Your Video for Tablets and Mobile Devices

If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what's the right strategy to reach all these devices?

At the Streaming Media East show, on May 10th and 11th, we've got Matt Smith, Systems Architect at Cisco Systems moderating a panel on "Strategies for Preparing Your Video for Tablets and Mobile Devices". In this session, industry leaders with hands-on experience will answer these questions and provide a best practices approach to help you develop your content to multiple devices. Speakers include:

• Moderator: Matt Smith, Systems Architect, Cisco Systems 
• Glenn Goldstein, VP, Video Technology and Strategy, MTV Networks Digital Media
• Peter Scott, Executive Director, Digital Partnerships, Turner Broadcasting
• John Caldwell, President, National Geographic Digital Media
• Gary Kahn, President, Zeitbyte

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Winning With Ad Buyers: What Makes Your Video Inventory Valuable?

Ad buyers have different criteria for assessing "valuable" inventory when it comes to online video. But is it tied to the perceived value of the brand behind the content, or is it just how well the content performs that determines value? If the latter, how does each ad buyer measure performance of online video campaigns?

At the Streaming Media East show, on May 10th and 11th, we've got Teg Grenager, Co-Founder and VP of Product at adap.tv moderating a panel entitled "Winning With Ad Buyers: What Makes Your Video Inventory Valuable?". In this session, you'll hear from real ad buyers about what online video publishers can do to maximize the success of campaigns, and thus the value of their inventory to advertisers.

• Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
• Yaniv Axen, Co-Founder, CTO, SundaySky
• Teri Gallo, VP, Marketplace Development, Cadreon
• Jeremy Cornfeldt, SVP, Integrated Business Director, Aegis Media
• John Nitti, SVP, Managing Director, Integrated Planning, Zenith Media

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

How To: Building an HTML5 Video Player

At the Streaming Media East show, on May 10th and 11th, we've got Steve Heffernan, Creator of VideoJS and Jeroen Wijering, Chief Digital Architect at LongTail Video doing a hands-on presentations on "Building an HTML5 Video Player" as part of our HTML5 track. This live coding session will demonstrate how to develop from scratch your own interface for HTML5 video, including embedding a video using HTML5, building custom controls using the JavaScript API, fallback strategies for older browsers and devices, and fixing known playback bugs on the iPhone and Android. By the end of the session you should feel comfortable adding HTML5 video to your own site.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

How-To: Technical Set-Up of Live Streaming Production

At the Streaming Media East show, on May 10th and 11th, we've got Rob Roskin, Senior Manager, Video Operations and Emerging Technologies at MTV Networks doing a hands-on presentation entitled "How-To: Technical Set-Up of Live Streaming Production". This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.

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The Impact Of Broadband-Enabled TVs, Gaming Consoles, And Devices

With the number of new broadband-enabled TVs and Blu-ray players being sold, along with devices such as the Xbox, Roku, TiVo, and PS3, consumers now have many ways to get their video fix. So what are the new business models that will be created around these new devices?

At the Streaming Media East show, on May 10th and 11th, we've got Dan Frommer, Deputy Editor of The Business Insider moderating a panel on "The Impact Of Broadband-Enabled TVs, Gaming Consoles, And Devices". Explore with this panel of speakers the role of current consumer entertainment devices in this new convergent world and how these devices will play together to offer a superior video experience. Confirmed speakers include:

• Moderator: Dan Frommer, Deputy Editor, The Business Insider 
• Neil Davis, Head of Corporate and Digital Development, Blockbuster
• Mike Moreno, Program Manager, Zune Video 
• Eric Anderson, VP, Content & Product Solutions, Samsung
• Paul Wehrley, Co-Founder, COO, Clicker

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If Audience Buying is the Future, Why is Video Still Sold by the View?

For years, broadcast ad buyers have made their purchases based on a show's or a network's audience, and more and more attention is being given to audience identification on the internet. So why isn't anyone buying online video advertising this way?

At the Streaming Media East show, on May 10th and 11th, we've got David Kaplan, Staff Writer at PaidContent.org moderating a panel entitled "If Audience Buying is the Future, Why is Video Still Sold by the View?". Explore with this panel of speakers if Gross Ratings Points can be adopted from TV to become the standard metric for online video

• Moderator: David Kaplan, Staff Writer, PaidContent.org  
• Ran Harnevo, SVP, AOL Video
• Bill Lederer, CEO, Kantar Video
• Chris Actis, SVP, Digital Director, Mediavest
• Rob Davis, Partner, Interactive Marketing Director Leader, OgilvyInteractive
• Joe Apprendi, CEO, Collective

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How To: Encoding Video for iDevices

At the Streaming Media East show, on May 10th and 11th, we've got Jan Ozer doing a hands-on presentation on "How To: Encoding Video for iDevices" as part of our HTML5 track. This session starts by detailing the playback specs for all iDevices, old and new. Then, you'll learn the strategies used by prominent iTunes publishers to serve the complete range of installed iDevices. Next, the session switches to cellular wireless delivery, with a technical description of Apple's HTTP Live Streaming, including recommendations for the number of streams and Apple's encoding parameters. The session concludes with a review of encoding options for HTTP Live Streaming and techniques for serving multiple target platforms like Flash and iDevices with one set of encoded H.264 files.

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast