Limelight Re-Aligning Products With New Website Launch, Here's A Preview

Limelight Networks will launch a new version of their website tomorrow and one of the biggest changes the company is making is re-aligning all of their products, which will now be broken out based on services and verticals. You can see a screen shot of the new site below.

This is a smart move for the company and one that should have been done sooner. Customers don't buy products, they buy services and solutions and showcasing what business challenges can be solved by solutions, specific to a vertical, makes a lot of sense. It's how Akamai has been selling their services for years, by targeting specific verticals with specific solutions. In addition, Limelight Networks will also be dropping the work networks from their name marketing, and going forward will simply be known branding themselves as Limelight, a clear sign that the company is trying to move away from being thought of as just a CDN.

Here's how Limelight's services are now broken out:

The company also announced today that their Q2 earnings call will take place on Monday August 8th.

Comments

[Gary]

I like the new site. Products have to be grouped by vertical, good to see them do this.

[Paul]

Paul from Limelight here. Just wanted to clarify something: The official name of our company remains Limelight Networks, Inc. However, with this relaunch, we are de-emphasizing the word Networks because we are much more than a CDN, by using www.limelight.com as our new primary URL, and referring to ourselves as "Limelight" in text.

[Bob]

Big improvement.About time too.