Online Video Distribution Requires A Hybrid Approach

Been a busy past three days at the Streaming Media East show, which ended today. I’ll be following up on a lot of meetings and conversations I had at the show and will be posting in more details some of the more interesting things I talked about and heard from others.

I think the biggest theme from the show is that content creators and content distributors are finally starting to see all forms of video distribution as being equal. Yes, we call the show "Streaming Media" but it’s really about all forms of video based IP. Streaming, progressive downloading, webcasting, P2P, podcasting etc….all these forms of distribution should be used or at least considered depending on who you are trying to reach and what type of content you have.

The biggest thing I saw at the show is that the industry as a whole is progressing, customers are becoming more educated and there is growth on all sides. The question is what it will take to get us to the next level as an industry and how we can push the business side of the equation forward.

  • Could not agree more. One of the catalysts driving the need for hybrid video distribution approaches and platform consolidation is that content owners are not tolerating separate video publishing consoles for different forms of video distribution. They want one control center and they’re absolutely right.
    On a personal note — After several years working to bring P2P to the mainstream market, it’s very rewarding to finally see P2P alongside the other standard forms of video distribution. People are really starting to see P2P for what it is; a fundamentally necessary component of a video-centric Internet.

  • The business side is simple. Let everyone make money! Hollywood fights us everystep of the way. Very frustrating.

  • It seems to me that there isn’t a widely understood or accepted means of proliferating video content online to specific audiences for business applications. Video sharing websites and channels are unlikely to be used to search for business services online. I think this is set to change as people use video portals more and more for other things than just entertainment. It would be useful to get an idea of how many people search video directories for specific products in view to getting a demonstration or further information on what they’re looking for.