Google’s New Business Video Offering Not A True Enterprise Product

On Tuesday, Google added video sharing to their paid business version of Google Apps calling the offering Google Video for Business. While some reviewers are calling it an "enterprise" video offering, it’s not even close to being something a real enterprise company would use. While the definition of what classifies a company as an enterprise organization can be debated, the majority of users for Google Apps are not Fortune 500 corporations, which is what I classify as enterprise.

For what the product does, share videos inside a corporate network, it works well. But the idea that this is going to be a product to replace enterprise video offerings in the market is not the case and I’m surprised that Google would be quoted saying otherwise. Matthew Glotzbach, management director for Google Enterprise is quoted as saying, "video hasn’t been a big part of the enterprise space because the costs
to build a video infrastructure behind a firewall are enormous
." Say what? The enterprise market has been using and deploying online video since around 1996 and continues to build out their infrastructure as the costs are quite cheap for the value it brings. There are literally hundreds of examples and case studies of enterprise corporations who have been using online video for years.

Dave Girouard, president of enterprise, for Google is quoted as saying, "YouTube has enabled millions of consumers to easily capture and share video at an unprecedented level, yet corporate video has remained expensive and complicated." Corporate video is not expensive and complicated. Why is Google trying to make it sound like the enterprise market does not know what they are doing? Enterprise companies have been using video, and doing it well for many, many years. It’s not hard to find use cases.

The key here is that Google Video is very limited collaboration tool, not a video distribution tool. It does not support live, has a cap on the file size, has very limited functionality and you can’t use it for sharing video with anyone who doesn’t have
log-in accounts on your Google Apps domain. Not to mention it has no real functionality for creating video, only sharing it. Some blogs I read are thinking Google now competes with Cisco’s Enterprise TV offering or other true enterprise video platforms, which is not the case. Some are even comparing the Google offering to Brightcove, which baffles me as they are not even in the same ballpark in terms of functionality.

Another reason that enterprise companies won’t use the service is that they won’t trust Google. Some of the Enterprise companies I have asked about the service have already said they don’t trust the same infrastructure that serves YouTube to deliver their content securely, let alone without buffering issues. I know that for me, many times it still takes ten or fifteen seconds for a clip on YouTube to start, even when the video is only thirty seconds in length. Other users are still having the same problems I have seen even since Google acquired YouTube.

The bottom line, Google’s new video sharing functionality for business is an offering that will work well for it’s sole purpose, limited video sharing. But please Google, don’t try and make it sound like no one in the enterprise vertical was doing successful video delivery until YouTube came along. That’s just not the case.

  • Hi,
    Video sharing is all the rage since a while now, and it does not seem to end. Everybody wants to share their videos, their passions and the things they like. There are so many sites around to publish videos on the web that it is sometimes hard to make a choice. We know some of the big players on the market like YouTube, Revver or Dailymotion, but there are so many others competing to be the number one, or targeting a specific audience, be it geographically (China, Japan, Turkey…), by language (German, Arabic, French…) or for the kind of content they focus on (cooking, planes, extreme sports…).
    I have compiled a growing list of nearly 800 video sharing sites, video search engines, and video download sites that you can check at
    For each of them, you will get useful information such as their history, the country from which most of their visitors come, their niche, their rank, their latest news…
    This site offers some other interesting features, like a forum about online videos, how to make money with your videos, how to create your own YouTube site, video contests, etc.
    So if you are interested in video sharing or online video marketing, give an eye to this site, it worths it.

  • This is a good thing to business owners, as they can do their business much easier. Hope such great functions become more and more.

  • I know that reads like something Jeff Spicoli of “Fast Times at Ridgemont High” might have said, but blame the marketing gurus at Google for their new social media tag. I’m just reacting to what I saw. “Buzzes” that can be spoken from wherever you are speak to new ways of interacting with your devices, the Web and, by extension, the world.

  • Gary the Adelaide online marketing guy

    As we all age and we start resembling our parents( Scarey),we look back and see where we’ve come from. Being critical of Google , Youtube etc. is a waste of breath. We have so many resources at our fingertips now and this is only the beginning. There will always be teething problems and some people will always have a grizzle but in the end what a wonderful age we live in!