Google Plans To Enter The CDN Space With New Website Delivery Service

This morning, Google announced via their Google code blog that the company plans to offer a new product called Page Speed Service, which will help customers load and deliver their web pages faster. Google's Page Speed Service fetches content from the customer's server, rewrites their pages by applying web performance best practices, and serves them to end users via Google's servers across the globe. Google says while its Page Speed Service is currently being offered to a "limited set of webmasters free of charge", the company plans to charge for the service and says "pricing will be competitive". There are no details on when the service will launch, but I'm hearing it will be sometime in the fourth quarter.

How this will impact traditional CDNs in the market is too early to know without more details from Google on what exactly the service will support, but Akamai, Limelight, Level 3 and Cotendo in particular can't be too happy to see this. Google's service might not support content that's generated dynamically and we don't know what features and functionality will be missing, but clearly when Google plans to offer a service like this, they have the ability to disrupt the market.

I will update this post with more details when I get them.

  • Avi Freedman

    It’s certainly a big step for Google to do third party web site delivery commercially, but it reads like the issue is less around straight CDN and more around the functionality Aceloweb, Blaze, etc have been working at – giving better page load time while letting devs continue to write their sites optimizing for development efficiency vs rendering efficiency.
    It also looks like you can use pagespeed on your own, though, so if they keep that in sync, anyone else can offer similar services, whether CDNs or end sites that host/cloud-originate.

  • I’ve warned for years that this was going to happen, and I’ve always enumerated Cloudfront as a significant disruptor in the market. The interesting thing to consider is that YouTube is a free large object video CDN, and now Google is launching a small object delivery service- something that is unique to them. Most of the CDN vendors are leading with large object services and may offer a limited set of questionably performing small object services, whereas Google is leading their only pay-CDN offering in the small object market… Very interesting, very disruptive, and, if they do well, very damaging to the pure play CDNs.
    I’ll be commenting in more depth my company blog for all those interested.