#smwest How To Session by Viacom: Deploying Server Side Ad Insertion
Server Side Ad Insertion (SSAI) is an excellent path for content providers and distributors to a better user experience, higher overall video consumption, and providing less obtrusive ad delivery. At the Streaming Media West show, [taking place November 1-2 in Huntington Beach, CA] Julian Sitkevich, VP of Technology at Viacom will explain the differences between SSAI and Client Side Ad Insertion. Learn how SSAI works, its limitations, architecture readiness for migration, ad preparation considerations and possible changes to existing workflows. This presentation will also cover planning for target devices, platforms and video delivery methods and will highlight real-world use cases.
Register online using the code 200DR for a free “Discovery Pass” and get access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest – at no cost – or get $200 off a full conference pass.